{"id":42660,"date":"2025-09-23T14:16:01","date_gmt":"2025-09-23T18:16:01","guid":{"rendered":"https:\/\/totalbrainhealth.com\/?p=42660"},"modified":"2025-09-23T14:35:16","modified_gmt":"2025-09-23T18:35:16","slug":"shining-a-spotlight-on-brain-health-charter","status":"publish","type":"post","link":"https:\/\/totalbrainhealth.com\/shining-a-spotlight-on-brain-health-charter\/","title":{"rendered":"&#8220;Shining a Spotlight on Brain Health\u201d   Charter Lights the Way"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1440\" src=\"https:\/\/totalbrainhealth.com\/media\/unknown.png\" alt=\"\" class=\"wp-image-42662\" srcset=\"https:\/\/totalbrainhealth.com\/media\/unknown.png 1080w, https:\/\/totalbrainhealth.com\/media\/unknown-225x300.png 225w, https:\/\/totalbrainhealth.com\/media\/unknown-768x1024.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">A group of joyful seniors enjoying companionship and learning at a TBH class<\/figcaption><\/figure>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-orange-color has-alpha-channel-opacity has-orange-background-color has-background\"\/>\n\n\n\n<p class=\"has-large-font-size\"><em>&#8220;Thanks to the passion of our teams, TBH has not only educated residents about brain health but also sparked purpose and connection in their daily lives. Together, we are proving that brain health programming can truly be life changing.&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right has-large-font-size\">Jayne Sallerson, President and COO, Charter Senior Living<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-orange-color has-alpha-channel-opacity has-orange-background-color has-background\"\/>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Brain health is a top three health concern of older adults. More than ever, community residents expect you to offer enriched cognitive fitness programs that gives them the chance to stay sharp and connected and reflects a commitment to help them age with vibrance.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">It stands to reason therefore that offering meaningful brain wellness training should be a \u201cno brainer\u201d for senior living companies. However, the challenge of launching a new initiative across multiple locations, each with their own strengths and challenges, can be daunting. What does it take to add cognitive training to your wellness programs in a way that is inclusive of your team, engages residents, and meets your goals for success?<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Charter Senior Living\u2019s recent brain fitness initiative is a case book study for how companies can bring better cognitive health to their communities. Their recent launch across 65 communities met with outstanding results. Survey results from over 300 residents showed that:<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li><strong>94% were overall satisfied<\/strong> with the TBH programs<\/li>\n\n\n\n<li><strong>87% said they increased their knowledge<\/strong> about brain health<\/li>\n\n\n\n<li><strong>95% discovered new opportunities to socialize and engage<\/strong> with their peers<\/li>\n\n\n\n<li><strong>86% tried new brain-healthy activities<\/strong> as a result of the program<\/li>\n\n\n\n<li><strong>100% expressed interest in continuing <\/strong>with another TBH course<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">Charter\u2019s grand slam rollout has set a new standard here at TBH, and one we are proud to share as a best practices case study as you add cognitive fitness to your offerings.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">What is the secret sauce to Charter\u2019s success? Here are some of the steps that really made their launch shine.<\/p>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-medium-font-size wp-elements-e48ec25b90dd12f9bbe7a66b8c8998e6\"><strong>Take Training Seriously<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Charter made a clear commitment to making sure their team was prepared to lead the TBH courses, with an upfront goal of 100% TBH trainer certification within the first month of launch. Strategic decisions setting aside time for staff training, regular TBH support calls, as well as personalized support for team members who needed additional help. These steps underscored leadership\u2019s seriousness about trainer preparation and helped them meet their training goals with great success. Leadership then took the extra step of collaborating with TBH to create a training manual for their team, simplifying team members\u2019 access to support and program resources post-training.<\/p>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-medium-font-size wp-elements-5c1274a55a68feaddfe92033652fe657\"><strong>Integration is Essential<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">A well-planned integration of the new brain health program into STRIVE, Charter\u2019s existing wellness initiative, eased program adoption across the communities. Amber Dahle, Charter\u2019s VP of Memory Care and Resident Programming, worked closely with TBH to create a company-wide TBH class schedule that seamlessly wove the program into STRIVE\u2019S trimester plan, giving trainers clear directions for class promotion, scheduling and engaging residents. This uniform TBH timeline made it easier for trainers to focus on teaching and celebrating residents\u2019 success. In addition, leadership introduced Total Brain Health to other departments, with high touch introductions to national and community level leadership, including marketing. As Dahle shared, \u201c(T)ying TBH into our SPARK program has also been a highlight, allowing us to involve prospects, partner with marketing, and shine a spotlight on brain health and healthy aging.&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-medium-font-size wp-elements-16a4e834a254887cf04826160fbebbf8\"><strong>Lead the Way<\/strong> <\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-70561cd2b5e815989216f4731f44a090\">Perhaps most critical to the success of Charter\u2019s brain fitness initiative launch was leadership\u2019s visible investment in the success of the TBH programs across their communities. Corporate wellness leaders guided their direct service team with a winning combination of high expectations and generous support. This ensured team members understood both the high organizational value of the program and their access to resources they needed to meet those goals, including ready assistance from leadership, TBH, as well as experienced peers when needed. Leadership\u2019s commitment showed in ways that were both overt, such as the dedication of time and resources to the new program, as well as more subtly, for example completing the trainer certificate training along with their team. As a result, team members were well prepared and enthusiastic as they engaged residents in the program, sharing feedback such as \u201c(I)t has been a fantastic class &#8211; they can\u2019t wait for the next one!\u201d<\/p>\n\n\n\n<p class=\"has-blue-color has-text-color has-link-color has-medium-font-size wp-elements-c27f600503b6d71676ec1a9a01adad2f\"><br><strong>Celebrate Success<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-c8d6be1df75b80d57a5128fdcb8ba348\">Charter\u2019s best practices model is completed by their emphasis on celebrating the success of the TBH programs to residents, trainers, families and the greater community. The highly social, interactive nature of the TBH programs provided wonderful opportunities to showcase these new, fun engagement workouts using social media, with many communities posting detailed descriptions and photographs visible to residents, families, the TBH audience, and other followers. Results of student surveys were shared with all team members and corporate leadership, resulting in even greater buy-in and enthusiasm for the new program. Finally, and perhaps most importantly, residents celebrated their own personal successes, sharing feedback such as \u201c(T)his class has given me hope, the sense to move forward in my life.\u201d<\/p>\n\n\n\n<p class=\"has-medium-font-size\">For more information on the Total Brain Health programs to support brain wellness with guided, group-based holistic training for older adults, contact us at <a href=\"mailto:info@totalbrainhealth.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>info@totalbrainhealth.com<\/em><\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-blue-background-color has-background has-text-align-center wp-element-button\" href=\"https:\/\/totalbrainhealth.com\/media\/TBH_Insights_Shining_a_Spotlight_on_Brain_Health.pdf\">Print Article<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<p class=\"is-style-outline wp-block-tag-cloud\"><a href=\"https:\/\/totalbrainhealth.com\/tag\/body\/\" class=\"tag-cloud-link tag-link-343 tag-link-position-1\" style=\"font-size: 14pt;\" aria-label=\"Body (12 items)\">Body<\/a>\n<a href=\"https:\/\/totalbrainhealth.com\/tag\/brain-fitness\/\" class=\"tag-cloud-link tag-link-353 tag-link-position-2\" style=\"font-size: 14pt;\" aria-label=\"Brain Fitness (34 items)\">Brain Fitness<\/a>\n<a href=\"https:\/\/totalbrainhealth.com\/tag\/diet\/\" class=\"tag-cloud-link tag-link-344 tag-link-position-3\" style=\"font-size: 14pt;\" aria-label=\"Diet (6 items)\">Diet<\/a>\n<a href=\"https:\/\/totalbrainhealth.com\/tag\/intellectual-health\/\" class=\"tag-cloud-link tag-link-358 tag-link-position-4\" style=\"font-size: 14pt;\" aria-label=\"Intellectual Health (18 items)\">Intellectual Health<\/a>\n<a href=\"https:\/\/totalbrainhealth.com\/tag\/lifestyle\/\" class=\"tag-cloud-link tag-link-348 tag-link-position-5\" style=\"font-size: 14pt;\" aria-label=\"Lifestyle (23 items)\">Lifestyle<\/a>\n<a href=\"https:\/\/totalbrainhealth.com\/tag\/memory-loss\/\" class=\"tag-cloud-link tag-link-349 tag-link-position-6\" style=\"font-size: 14pt;\" aria-label=\"Memory Loss (25 items)\">Memory Loss<\/a>\n<a href=\"https:\/\/totalbrainhealth.com\/tag\/mental-health\/\" class=\"tag-cloud-link tag-link-346 tag-link-position-7\" style=\"font-size: 14pt;\" aria-label=\"Mental Health (12 items)\">Mental Health<\/a>\n<a href=\"https:\/\/totalbrainhealth.com\/tag\/senior-living\/\" class=\"tag-cloud-link tag-link-355 tag-link-position-8\" style=\"font-size: 14pt;\" aria-label=\"Senior Living (19 items)\">Senior Living<\/a>\n<a href=\"https:\/\/totalbrainhealth.com\/tag\/social-engagement\/\" class=\"tag-cloud-link tag-link-359 tag-link-position-9\" style=\"font-size: 14pt;\" aria-label=\"Social Engagement (15 items)\">Social Engagement<\/a>\n<a href=\"https:\/\/totalbrainhealth.com\/tag\/thinking-skills-training\/\" class=\"tag-cloud-link tag-link-354 tag-link-position-10\" style=\"font-size: 14pt;\" aria-label=\"Thinking Skills Training (14 items)\">Thinking Skills Training<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>What if you could reduce the risk of cognitive decline for those your serve? Cognitive wellness training is one of the best way we can help others.<\/p>\n","protected":false},"author":13,"featured_media":42662,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,347,10,241,352],"tags":[353,358,348,349,359],"class_list":["post-42660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brain-health","category-dementia","category-aging","category-news","category-training","tag-brain-fitness","tag-intellectual-health","tag-lifestyle","tag-memory-loss","tag-social-engagement"],"acf":[],"_links":{"self":[{"href":"https:\/\/totalbrainhealth.com\/wp-json\/wp\/v2\/posts\/42660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totalbrainhealth.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totalbrainhealth.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totalbrainhealth.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/totalbrainhealth.com\/wp-json\/wp\/v2\/comments?post=42660"}],"version-history":[{"count":0,"href":"https:\/\/totalbrainhealth.com\/wp-json\/wp\/v2\/posts\/42660\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/totalbrainhealth.com\/wp-json\/wp\/v2\/media\/42662"}],"wp:attachment":[{"href":"https:\/\/totalbrainhealth.com\/wp-json\/wp\/v2\/media?parent=42660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totalbrainhealth.com\/wp-json\/wp\/v2\/categories?post=42660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totalbrainhealth.com\/wp-json\/wp\/v2\/tags?post=42660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}